When it comes to SEO copy, there’s a lot of talk about who your target audience is. But how do you know if you’re reaching the right people? In this article, we’ll explain who humans are and Humans vs. Robots when it comes to writing SEO copy. We’ll also show you how to choose the best audience for your SEO copy based on whether you want to write like talking to machines or talking to humans.
Why We’re Pitting Humans vs. Robots
It’s a fight to the death! We’re pitting humans vs. robots, and we’re going to look at how much better people are at writing content than machines.
Let’s start with the basics. Why humans? Well, for one thing, you need to be able to write sentences that are grammatically correct and make sense for your readers. For another thing, you can’t afford an army of writers on assembly lines churning out hundreds of pages per day like your competitor can—you need every single word written by hand (or computer mouse) because each one represents another opportunity for Google Bot to crawl into your site’s content and convert it into search traffic. And finally: humans don’t break down or get bored after writing 300 words per minute nonstop all day long like robots do!
For these reasons alone—and many more besides—humans will always beat robots at SEO copywriting contests 100% of the time while keeping their audiences engaged throughout their journeys through both text-based pages as well as visualized ones such as infographics or videos made with VideoPad Video Editor Pro ($99).
How to Choose the Best Audience for Your SEO Copy
To choose the best audience for your SEO copy, you must first decide what kind of writer you want to be. There are three types of writers:
- The humanist. This is a person who doesn’t care about robots; they want to make something that humans can understand, whether or not it’s optimized for search engines. They write with simplicity and clarity in mind.
- The optimizer. This is someone who wants their content to be seen by as many people as possible through organic search results (i.e., without having to pay for advertising). They write with keyword frequency in mind and keep their sentences short so that Google will understand them more easily.
- The traditionalist/purist/writer-for-humans-first-and-robots-secondly/(insert other name here). This type of writer believes that if your writing isn’t good enough on its own merits then you shouldn’t bother trying to optimize it at all—it should stand on its own merit regardless of what search engines might think!
Determining Who You’re Writing For When You Write SEO Copy
You’re reading this article, so you probably know what SEO copy is. But if you don’t, here’s a quick recap:
- It’s the web content that supports a site’s organic search engine position (or SERP) in the form of product descriptions, blog posts and articles, videos and more.
- It’s part of your website’s on-page SEO strategy. On-page refers to the text content on your site itself; off-page refers to factors like links to other sites or social media shares that affect your SERP ranking.
- It can be used in conjunction with paid ads by search engines such as Google AdWords or Bing Ads when companies want to promote their products or services but don’t want them showing up next to competitor ads at the top of their SERPs for certain keywords (think about it: if you searched for “best coffee machines,” would your first thought be “which one should I buy?”).
Why Aren’t All Robots Created Equal?
When considering the best approach to writing for your audience, it’s helpful to break down the different types of robots that exist.
- Robots are just trying to get information about something quickly and easily, like people looking for a restaurant in San Francisco or a hotel in Paris. These users will often be scanning through search results on their phones and clicking on links that take them directly where they want to go (e.g., TripAdvisor) without doing any additional research.
- Robots who have already decided what they want and need help navigating between options, such as someone shopping for a new car or house. These users may not have time or interest in reading long-form content but do value quick answers at their fingertips—and can be swayed by testimonials from other “real humans” who have used the service before, too!
Who You Should Be Writing Like You’re Talking To If You Want to Get Found in Search Engines
If you want to get found in search engines, you need to write like you’re talking to someone who has a real problem and needs help. The audience for your content should be people who are looking for a solution—an answer or information that will solve their problem.
The main audience for most businesses is their customers: the people who buy from them, recommend them to others, and stay loyal to their brand.
These are usually the same people who use Google Search every day: when they want something done right away, they turn first (and often) to online search engines because they know they can find it there quickly and easily. They’re also more likely than not already familiar with whatever product or service you’re offering—so it’s important that this familiarity extends beyond just knowing what it does but also how it works best (or at all).
Choosing an audience when you write SEO copy is a choice between catering to robots or catering to humans.
When you write SEO copy, you have a choice: You can write it for robots or you can write it for humans. (But let’s be real, those are really the only two options.) Writing for robots is easier because they’re more likely to be interested in your topic than people who aren’t bots. On the other hand, writing for humans is a challenge because they’re not as predictable and their interests change from moment to moment—and some days they don’t even like cats or pandas! But if human audiences are so finicky, why would anyone ever want them? Because they’re usually more likely than robot audiences to buy stuff. They also provide valuable feedback which helps your SEO content become better over time.
In conclusion, there are so many ways to write for your audience. Whether you’re writing for robots or humans, remember to keep it simple and approachable! The main takeaway from this infographic is that the choice between writing for people or machines should be an easy one: if you want to get found in search engines, you should be writing like you’re talking to people—not robots.